Importance of Orgcomm Practitioners in Organizations

Chaos, problems, and miscommunications and necessary changes inside the organization do happen. Thus, All companies need organizational communication practitioners. Why is it organizational communication practitioners are the ones needed in response to these occurrence inside the organization? The answer is: They are trained to be specialists on internal communications. Basically, their field is about keeping the internal employees, the management and all the staffs inside the organization intact. The practitioners help the management of the company know how to deal with their own employees. They are the ones who are responsible of knowing what their staffs want and what effective tools or mediums (such as brochures, newsletters, videos) should the management use to be able to communicate well with them. Whenever a company needs some changes in order for it to have a better system, Organizational communication practitioners make it easier for the employees to accept these changes. They help them respond to the changes and implement it until it becomes a normal behavior. Vision and mission are also important for company to be successful. Organizational practitioners make sure that employees keep the values in mind and not just working for profit.
Organizational practitioners not just only focused on the internal communications, they also are trained to be good at external ones. Campaigns and Public relations: these are some of the fields done by practitioners. When you say external, it means dealing with the outside environment of the organization. They are responsible for the corporate identity of the organization. When a problem arises, they are the ones who know how to keep the organization calm. They effectively manage the company's response to the external audiences or the public.
Being an organizational communication practitioner is a tough field. One needs to have strong opinion and is not scared of making decisions for the organization. Having enough patience is also necessary in dealing with long term changes and planning solutions for crises. It is also important for them to communicate well internally and externally. One should be sensitive enough to avoid miscommunications and misunderstandings.